Keen to create the perfect sanctuary for safe and peaceful sleep, some customers will have decided on a colour scheme before even leaving the house. Others will be less sure of what they want or need, looking instead for inspiration in the furniture, soft furnishings and accessories displayed in store. This is where good visual merchandising really comes into its own, enabling you to link sales and maximise profits.

Cariboo of New Zealand offers a flexible system of nursery furniture essentials including cribs, cots and changers. The cribs can be accessorised with a veil, activity gym or crib changer and can be customised with a choice of four wood colours and two fabric options. The furniture range is complemented with the Baby Lounger which can be used in conjunction with the Activity Gym.

The Tidy Books Bookcase, a classic piece of childrens’ furniture,  has picked up 2 Gold Awards at the recently announced Right Start Toy Awards.

The Bookcase won “Gold” in the “Best Investment Buy” category as a product that has great long term play and usage value, and also “Gold” in the Nursery and Baby Accessories Category.

Decking out the nursery in preparation for baby's imminent arrival is an exciting time, with customers keen to create the perfect sanctuary for safe and peaceful sleep. From cots to changing tables, rocking chairs to wardrobes, nursery furniture is at the heart of all other purchases and should therefore form the core of your range.

Fairytale Furniture is delighted that our idea of furniture which offers hours of imaginative play as well as having a free story book to further fire the child's imagination is catching the attention of the buying public.

Europe Baby® is a new company created to sell high quality nursery room settings at competitive prices. It is a member of the Dutch group of companies from the Babypark stable and is associated to Kidsmill Baby Nursery B.V.