Research has revealed that baby skin is a staggering 30% thinner than adult skin, with a large proportion of what is applied to the skin being absorbed. Worryingly, the majority of non-organic baby toiletries contain potentially harmful parabens, synthetic fragrance and mineral oils. Parents are right, therefore, to be asking questions about the products available to them and as retailers, it is vital that you have a full understanding of how a product promoted as natural, organic or environmentally friendly is produced, to enable your customer to buy with confidence.

Naturalmat is the market leading brand in natural fibre and organic mattresses and organic bed linen. From crib through to single bed sizes, as well as a made to measure service, there is increasing demand for natural fibre mattresses and organic bed linen across the industry. Incredible support, breathability and ventilation through the finest natural and organic raw materials. Hypoallergenic and anti dustmite, with no chemicals.

How can you resist? Try this best-selling mild and gentle natural babycare range - everything you need including our degradable eco nappy sacks, bodywashes, bubblebaths, body lotions, creams and biodegradable wipes. The range has won several prestigious awards, has a loyal following amongst mums, looks so cute on your shelf and offers great value for money. Fresh & Wild (WholeFoods UK) say "Earth Friendly Baby is our most popular baby toiletry range, its affordability and efficacy bring our customers back time and time again". Leading the trend towards more natural/eco products - make this your best-selling baby toiletry range!

Gabe & Grace have added more lines to their award winning luxury lambskins, following the success of their pram liners, which can be enjoyed by all babies and children. Now their range consists of pram liners, rugs, booties, footmuffs and bed underlays.

Lambskins are the ideal all year round natural solution for keeping babies and young children comfortable, while out and about in the pram; in the cot or play pen; or when used as a play mat.

The Merino Kids Baby Sleep Bag is the first to be certified to the new British safety standard.

The 100% natural, International Award Winning Go Go Bag from Merino Kids is proving a safer sleep, and guarantees no more sleepless nights.

Gaia Natural Baby, the leading Australian range of organic baby skincare products has now arrived in the UK. Combining natural and certified organic oils & extracts all chosen for their abilities to be gently cleansing, moisturising and soothing. All products are Australian made from organic certified ingredients specially formulated for sensitive skin including eczema.

More and more people are seeking to use products from a natural source in everyday life. Organics and aromatherapy are the choices of the new generation. A fantastic range of quality consumable products suitable for the whole family, which will have customers coming back for more.

The beginning well being range from Maclaren is the perfect way to look after delicate skin.

Created exclusively from natural and organic ingredients as well as 100% pure essential oils, beginning promotes purity, nurturing and connection for mother and baby. Developed with delicate skin in mind and suitable for use with eczema, all beginning products are dermatologically tested on sensitive skin and do not contain any irritating chemicals or harsh additives.

According to So Organic, 60% of what you apply to the skin can be absorbed. Parents and retailers are working hard to address concerns about potentially harmful ingredients, by selecting products for their shop and bathroom shelves more carefully. Babies are especially sensitive to allergies caused by synthetic fragrance and most baby products contain parabens, synthetic fragrance and mineral oil, which are harmful to the skin. Using organic products limits the amount of toxic chemicals your baby or toddler is exposed to.

Bambino Merino's 100% pure merino and cotton range of clothing includes sleep and body suits, pyjamas and a luxurious one-size sleeping bag. Coming soon to the collection produced entirely from merino's natural breathable fibres, is a range of baby wraps (swaddle), cute double knot hats for newborns, merino tops and a longer length sleeping bag for toddlers.  

Award winning baby wipes manufacturer, Clearly Herbal previewed its latest product at the Harrogate Nursery Fair - a new organic, flushable wipe. The gentle formulation with aloe vera and tea tree remains; but this will be one of the first wipes on the market to use a newly developed dispersible material called Viloft.

One of the leading baby care manufacturers, NUK, is the first brand in the UK to re-launch its product range free of Bisphenol A (BPA).