London, UK. - 3rd September, 2008 - Disney Consumer Products and Swedish toymaker BRIO, who are best known for their much-loved, high quality wooden toys, are collaborating to produce a brand new wooden toy range based on the highly popular Playhouse Disney preschool TV shows. The new range sees the arrival of 11 new and exciting products made by BRIO based on Playhouse Disney's ‘Mickey Mouse Clubhouse' and ‘My Friends Tigger & Pooh' TV shows, promoting fun and healthy development within many social, creative and academic areas. Combining creative storytelling and engaging characters, Playhouse Disney sets out to make learning a playful experience for preschoolers.
The ‘Mickey Mouse Clubhouse' range takes children on fun adventures, solving problems while learning pre-math skills. The items feature Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto - and Toodles - a computerised flying machine that helps the team when needed. The characters help solve specific age-appropriate problems, utilising basic skills, such as identifying shapes and counting to ten. Suitable for children aged 3+.
The ‘My Friends Tigger & Pooh' range invites children to become super-sleuths as they resolve social and emotional situations that arise in the hundred acre wood. The products incorporate the show's story line which encourages curiosity, problem-solving, teamwork and imagination. Together, Winnie the Pooh, Tigger, Darby and Buster are the super sleuths, an investigative team that springs into action when someone sounds the Sleuther Siren. They "Think, Think, Think" about the problem, but sometimes find that the solution is something unexpected. Suitable for children from 1½ years +.
The products include:
Deluxe Play Table Set is the ultimate Mickey Mouse Clubhouse experience, featuring the Clubhouse playset, a deluxe train and track set, Mickey, Minnie and Donald characters as well as other accessories. This set also comes with a special play table that can store all the pieces. With a guide retail price of around £79.99.
Mickey Mouse Clubhouse Set, brings alive the TV show with the ultimate actual Clubhouse, complete with wooden track and sorting pieces, a Mousekedoer and Mickey's slide. The Club House Set has a guide retail price of around £29.99.
Pathfinder Turntable Set, just a twist of the turntable can send the train off in the direction of the pointing arrow. The magnificent set features the Mickey Mouse Clubhouse theme. It comes with Daisy, Donald Duck, a clubhouse train, wagons and wooden track. The Turntable Set has a guide retail price of around £19.99.
Mickey's Garage Set includes Mickey's fun garage which looks like a giant shoe and works as a tunnel, drive way or a garage to park Mickey's bright red car. The set also comes with Mickey and Minnie Mouse characters, Mickey's red cabriolet and accessories and wooden track. With a guide retail price of around £14.99
Go Cho Cho with this Mickey Mouse Clubhouse Train, which is bright and colourful and could be mistaken for the real thing! The Mickey Mouse Clubhouse Train includes one engine and three wagons and a Mickey Mouse figure. With a guide retail price of around £12.99.
Minnie and Toodles, the mystery solving team. Included in this creative toy is the wooden Minnie Mouse and her friend Toodles - the computerised flying machine that presents Minnie and the others with the ‘Mouse-ka-tools', aiding them in the problem solving. With a guide retail price of around £6.99.
My First Winnie's Hunny Pot Set includes Pooh's bee and ‘hunny pot' wagons. The tracks have special colourful on/off ramps that make them easy to use for toddlers. A soft pull-along flower ring attaches to the front wagon which makes it easy to pull the train along. Winnie the Pooh is also included in the set. With a guide retail price of around £14.99.
My First Hundred Acre Wood Set includes Darby and Tigger as well as a spinning ball wagon, Buster and a fold-up soft background which doubles up as tunnels to drive through. With a guide retail price of around £19.99.
My First Super Sleuth Set includes Tigger and Winnie the Pooh characters, in their super sleuth costumes. Winnie's own soft tree house doubles up as a tunnel, tracks, the super sleuth wagon, ‘hunny pot' wagon and Lumpy and Eeyore character wagons. With a guide retail price of around £29.99.
BRIO and Disney's relationship dates back to 1960, when BRIO made their first Disney-licensed wooden toy products - Mickey Mouse, Pluto and Donald Duck were among this first, successful range.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and http://www.disneyshopping.com/, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit http://www.disneyconsumerproducts.com/.
About BRIO
BRIO's history began in 1884 with basket-maker Ivar Bengtsson. Today BRIO is a global corporation, and the biggest in wooden toys.
Ivar Bengtsson understood that quality pays off. This approach lives on today. BRIO's toys are characterised by quality and durability, and are often handed down from generation to generation.
BRIO has also accumulated extensive expertise on how toys stimulate a child's development. A BRIO toy is not only educational, it's also a joy to play with. As all good toys should be.
For further information or high resolution images please contact:
Disney Consumer Products
Claire Stocks-Wilson/Gwen Youlden
Tel: 0208 222 1318
Email: claire.stocks-wilson@disney.com / gwen.youlden@disney.com
BRIO
Karen Reilly
Tel: 01509 643854
Email: Karen.reilly@BRIO.co.uk
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