Managing director of Medela UK, Paul Furlong, believes that this agreement with a leading distributor will allow Medela to further the businesses UK growth.

‘This strategic decision to link up with a recognised 3rd party distributor will streamline our operations and ensure we meet the demands of our retailers and most importantly our consumers. Medela is committed to providing the best possible solutions to support mums who want to ensure their children get all the benefits of breast milk for as long as possible and this collaboration will ensure we continue to do this by developing and increasing the outlets from which will sell Medela.'

The partnership with Babyslings Ltd has been established to help serve the needs of independent retailers.Babybase will now be handling all orders below 12 units meaning theBabaSling is now fully accessible to smaller retailers who want to stock this top selling product.

Daniel Lucas of BabaSlings said, ‘We recognise the importance of the independent retailers and making our product accessible to them in quantities they can afford is very important'.

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