The online department store has a website visually designed to be like a large retail outlet such as Tesco or Argos. Online shoppers will select a trolley before entering the store, which is arranged in aisles of different product ranges. They will then navigate through the aisles to browse products as they would in a real department store.Products will appear as they would in real life, helping shoppers to select the products they want. So no longer will online shoppers have to trawl through endless product titles and descriptions to find what they want.

Alan Mak created the concept when he realised that online shopping was almost as exhausting and time-consuming as travelling from one retail outlet to another.

Fudoso is launching its website initially offering a range of TV and DVD products, while testing the response from online shoppers before rolling out a wider range of product categories and offerings.

‘We have created a website which depart from the typical web-commerce format where hundreds of products can be easily uploaded onto a website using a typical CMS software, and brought in a highly engineered design and graphic based website which we hope will appeal more to the online browser,' said Alan.

In terms of design, the website has utilized the idea of simplicity to cater even for the elderly population, where it is as easy as clicking on arrows to browse from one aisle to another and from a rack to the next to view items available. See the prototype website at www.fudoso.spanlogic.info

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