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Disney and LEGO® Seal New Licensing Relationship
Published: 20 March, 2009
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The world's leading construction toy brand has secured the rights to develop toy lines based on three Disney properties for 2010 The LEGO Group and Disney Consumer Products has just brokered a multi-year licensing agreement that gives the construction toy brand access to an extensive portfolio of renowned Disney and Disney•Pixar properties. LEGO® and LEGO DUPLO® products are currently in development for three franchises - Disney•Pixar's Toy Story and Cars, and Prince of Persia, all of which are scheduled to launch in 2010.
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