A pushchair is undoubtedly one of the most important purchases a parent will make and finding something that is practical yet stylish, is a must. The same Mintel report underlined the importance of convenience, suggesting that nowadays consumers are willing to buy two or even three versions of the same product to make sharing childcare easier: "Car seats are now often per car rather than per household, where both mother and father is doing the nursery run. A travel system is used for every day, whereas a trolley-buggy is used for holidays abroad," it said.

When it comes to selecting wheels for retail, the choices are endless. A good quality range that offers: Travel Systems, Pushchairs, Lightweight Pushchairs, Old-fashioned Prams and a selection of accessories, should appeal to all tastes and budgets. Travel Systems have become very popular in recent years, offering a baby car seat and pushchair in one. For parents on the go they are great, as there is no need to wake baby when getting in and out of the car. The pram cot can be used for newborns needing to lie flat, and when baby gets older and wants to sit up and take note of the world, it converts to a pushchair.  Jo Ebdon, Marketing Manager at Maclaren says "Modern, busy mums tell us they want an easy to use lightweight pushchair which will develop as their child does, a pushchair that cocoons a newborn as well as withstanding the rigours of transporting a toddler later on. Our Techno XLR with soft carrycot and car seat meets these needs perfectly, plus it comes with our unique Sovereign Lifetime Warranty".  As an independent retailer, customer service is your strength. Taking the time to ask your customer a range of lifestyle questions will not only establish which set of wheels is best, but will also result in a sale and hopefully, continued custom.

THINKKBABY.co.uk is right to point out that: "If you are expecting your first baby, buying that first pushchair is a bit of a mind-boggling rite of passage. Even if you are expecting your second, third or even fourth, it can still be a major challenge because if you want to get an update on your old buggy you'll find that so much has changed on the market." So you must never presume that your customer knows exactly what she wants; it is still vitally important that you establish the individual's pushchair needs in connection with her lifestyle, whether she has bought one in the past or not. For example, does your customer use public transport regularly or have steps to climb on any part of her daily route? Or is your customer an outdoor type, likely to be walking regularly over rough terrains?  Questions like this will help your customer no end. And don't forget to check that it fits in the boot of the car before they leave!