From this month, the popular Difrax bottles and cups will be available in a brand new packaging; namely, a de luxe box with window. Vivienne van Eijkelenborg, Managing Director of Difrax, commented: ‘Parents often choose which bottle or cup to buy only when they're standing in front of the shop shelf. So the most important features of the product must be clear in a single glance. With the new packaging, all the features of the product can be clearly presented and the products themselves look very attractive on the shelf.