Colour Crazy

Bold hues are flooding the high street, so the gorgeous primary coloured OiOi Pocket Hobos in luxurious leather are bang on trend with four bright and bold hues guaranteed to lift any look. Fall in love four times over with the mimosa, avocado, tangerine and raspberry shades.

Practical and stylish

A wealth of parent friendly features makes OiOi bags a glam-mum essential. Soft and supple shrunken leather filled with a matching insulated bottle holder, roll up change mat, OiOi mess bag and wipes case. Ticking all the style and practicality boxes, the bags have loads of big pockets, chunky hardware, handy key clip, easy find zip-pull, adjustable shoulder strap and stroller straps.

OiOi wins Prima Baby Fashion Award

After much success in 2008, OiOi scooped its first award for 2009 at the Prima Baby Fashion Awards. The event recognises the importance of a stylish baby bag and OiOi received the ‘Highly Commended' award in the changing bag category.

The Prima Baby Fashion Awards showcased some of the most stylish and coveted products in the nursery industry. Now in its second year, this prestigious event is quickly becoming well recognised and respected. All of the winning products were selected by the magazine's readers.

    Commenting on OiOi's success, Lisa Bennetts, the Australian designer and founder of OiOi said, "I am delighted with the award. It shows that OiOi remains top of mind with consumers, which makes all the hard work we put into ensuring the range keeps right up to date with the latest fashion trends worthwhile".

The OiOi® story

OiOi sophisticated baby bags are the brainchild of Australian designer Lisa Bennetts. More than 10 years ago she gave birth to a her daughter, Isabella, who gave her the inspiration to create a label that empowered mothers to have the confidence to look amazing and feel equally as good! With a wealth of experience in fashion and accessories product development, working with companies in both Australia and Europe, Lisa turned her skills to designing a supremely stylish yet functional baby bag - and the first OiOi baby bag was born!

OiOi bags have led the way for over a decade and are THE original and essential style accessory coveted by mothers throughout the world! The brand has continued to evolve, expanding from its Australian origins to an internationally recognised label. The company's continued success in an increasingly competitive market is a result of Lisa's knowledgeable background and ability to combine new season fashion with functional and innovative designs. OiOi baby bags are stylish, innovative and practical bags known for their superb quality and reliability. The bags are loved for their spectacular designs, vibrant fabrics, and functional styles that have no comparison. Sprouting from a single bag in 1997, the collection now boasts over 60 fabulous styles.

OiOi and Cheeky Rascals joined forces in 2002 and became the first to introduce simultaneous fashion and function in the UK baby bag market.  Since 2006 Cheeky Rascals has successfully launched OiOi in seven European countries where the brand continues to grow as an internationally recognized fashion label.

OiOi® baby bags are available exclusively from nursery specialists, Cheeky Rascals. Visit www.cheekyrascals.co.uk or call 01730 895761 for more information.

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