The re-branding includes a new logo and innovations at every consumer touch point. Each change has been clearly developed to build on researched brand strengths of innovation and style. As such, the new design features bold clear branding, an easier to understand range and combines the premium brand image with impact on shelf.

The contemporary design features white packaging and the new logo combined with stunning product photography and easy to understand age and material icons. The simplicity of packaging showcases MAM's stylish products. At Focus Groups Mums stated that the pacakging had great ranging impact and created a new proposition for the market.

ncluded in the re-launch is a number of product changes, including names changes, design enhancements and collection up-dates. The full range of MAM bottles continues to be BPA-free offering parents a safe choice for their babies.

MAM continues its commitment to intense research and awareness raising issues on infant health. In 2007 MAM was awarded the Mother & Baby Gold Award for Excellence on the back of their continuing partnership with the Foundation for the Study of Infant Deaths (FSID).

Hotline: 020 8943 8880 

www.mambaby.com

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