Since its launch at BPA Baby & Child 2008, Janet Theodore is stepping up the PR and marketing activity for its innovative Breast Feeding Pouch, by teaming up with Bedfordshire-based Kaleidoscope Communications.
With a timetable of activities well underway, Janet Theodore’s 2009 marketing strategy will see an increase in brand awareness for both trade and consumer sectors.
Janet Theodore said: “The Breast Feeding Pouch has proved so popular that initial stock totally sold out. An updated and improved design of the product is coming in shortly and Kaleidoscope is the ideal partner to really drive the brand forward.”
Designed to protect a mother’s modesty and encourage breastfeeding, the Breast Feeding Pouch has a large attached privacy blanket and generous sized pouch. It also comes with a matching baby changing bag with lots of pockets, and plenty of room for baby’s essentials.
For more information call Janet Theodore on 01582 456595 or email: info@breastfeedingpouch.co.uk.
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