Batteries not included

Published: 15 June, 2009

Made from Sprigwood, a child-safe, bio-composite material derived from recycled wood and reclaimed plastic, the Sprig Adventure Series harnesses the natural energy of push-and-pump-action play to power lights and other electronics - all without batteries. Fun Adventure Guide characters wearing LED-lit hats plug into durable, attractively designed vehicles and engage preschoolers with audio that guides them through exciting adventures as they play.

The Sprig Adventure Series is built around The Discover Rig - a sturdy, battery free vehicle with a removable push bar. The Discover Rig is powered by preschoolers' natural kinetic energy. When a child rolls the toy forward, it triggers the generator that powers both the vehicle lights and plug-in characters, taking the child on a self-powered safari of the imagination.

Standing nearly a foot high and wide without the push bar, the Discover Rig is the perfect size for indoor or outdoor adventures. Adventure Guide Cap Faraday is included and tells a Secret Safari tale from the driver's seat. The Discover Rig has a recommended retail price of £39.99 and is designed for ages 3 and up.

In keeping with the founders' dedication to producing green toys, no decorative paint is used and packaging is minimal and earth-friendly, making Sprig's products even more attractive to the growing number of informed customers who demand higher standards from the toy industry.

The kid-powered electronics also remove the need for batteries, so Sprig does not contribute to the tonnes of batteries that are disposed of every year in British landfill sites.

www.sprigtoys.com

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