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German based craft phenomenon, PlayMais has appointed toy industry public relations specialists Aspen PR, to work alongside its UK supplier Top Banana Toys in order to raise awareness of the product across the UK. The initial strategy is to build brand awareness with both parents and children and a timetable of exciting consumer based events is planned - including child centred activity days, working with strategic partners and a full media tour.
Andrew
Moulsher, Managing Director of Top Banana Toys commented: "PlayMais is an exciting new product for the UK market and there are some major projects planned for the year. We're very much looking forward to working with Aspen PR, their ideas and personality matched what we are trying to achieve in the UK market."
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