The cow print design has become a favourite with retailers in recent months, catching up in popularity with the natural oatmeal colour in the range. The cow print towel uses the original apron-style design, created to make bathing and lifting a new baby simple, and is made with Cuddledry's soft organic cotton and bamboo fibre blended towelling.

Purchasers of Cuddledry products, both their baby and toddler towels, are a mix of parents themselves and gift buyers. From a retail point of view this offers a winning combination, cleverly combining practicality with luxury.

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