The Baby Products Association (BPA) is delighted to announce that after three years of absence Silver Cross is to join other nursery suppliers and exhibit at BPA Baby & Child in the autumn.
The confirmation comes as a further boost to the organisers who are now taking significant bookings after a slower than usual start to the show.
Peter White, Chief Executive of the BPA explained: "It was to be expected that companies would be cautious with all the concerns over the economy of late. The BPA has been saying for some time however, that the nursery sector is one that is relatively buoyant. Now it seems the message is being heard and so confirmations are coming though.
This aside, it is great news to have Silver Cross on board, the name is one that is synonymous with the industry and it will be a great draw for retailers."
Richard Bamforth, Head of Sales for Silver Cross, commented: "We are delighted to be returning to BPA Baby & Child. The timing of this year's show is perfect for us as it coincides with two new product launches, one of which takes us into a new sector."
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