The aim is to make Spanish brands of children's products more competitive, the trademark becoming the identity label and seal of quality, design, innovation and safety.

With the creation of the new ‘españa' trademark, ASEPRI is backing new tools for strengthening Spanish industry in this sector and for ensuring that it enjoys a prime position in the new market environments.

ASEPRI is aware of Spanish children's fashion product leadership, already established in countries such as Italy and France. Indeed, ASEPRI closed 2008 with turnover figures of over 930 million euros, an increase of 7.4% on figures for the previous year.