Cuddledry to raise funds for Bliss

Published: 30 June, 2009

Award-winning company Cuddledry, as seen on Dragon's Den, is introducing a new limited edition ‘Kangaroo care' Cuddledry towel in support of Bliss, the special care baby charity. The idea for the charity towel came about when one of the Cuddledry team had her little girl prematurely at just 24 weeks gestation. Three pounds from the sale of every towel will be donated to the charity, with the aim being to raise money and increase awareness of the importance of Kangaroo Care.

Used to describe close skin-to-skin contact between babies and parents, Kangaroo Care has been shown to help establish breastfeeding, improve lactation, encourage greater infant weight gain and help parent/child bonding. Under clinical supervision, the practise is found to be particularly beneficial for premature or unwell babies in neonatal units*.

We were inspired to make the Kangaroo towel in aid of Bliss after our office manager, Karen Ryder, gave birth to her daughter Maggie at just 24 weeks weighing a mere 1lb 7oz. Karen and her partner Antony endured an agonising six months of uncertainty while Maggie underwent several major operations, but their gorgeous daughter finally came home. She is now a thriving 15 month old and has proudly modelled our new towel for us," explains Helen Wooldridge, co-founder of Cuddledry.

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