BRIO’s Global Sales Director, Fredrik Ohlsson said: “Service to Retailers is key in the Nursery market and we believe this new division in Treasure Trove will strengthen the BRIO offer to our stockists and the growth of the BRIO brand. We feel confident we have found a very good partner in Treasure Trove for our Nursery business in the UK and Eire.”

The existing BRIO Sales/Marketing Team on Nursery will join the new Treasure Trove Nursery Division headed up by Paul Sirett, previously MD at BRIO UK for almost 4 years. Commenting on the news Paul stated: “This is good news for the retailer, BRIO team, Treasure Trove and BRIO Nursery and will allow for much faster growth in UK/Ireland."

Following the recent announcement that Treasure Trove will also be managing the BRIO Toy business in UK/IrelandTreasure Trove MD Robin Bennett added: “This is yet more good news for the local community here in Gloucestershire as it necessitates increased warehouse space, and staff, to support this significant growth in our business. As well as welcoming the BRIO Nursery Sales Team to Treasure Trove, I am particularly happy to also confirm that Paul Sirett will join the Board. His experience with BRIO and the Nursery & toy trades will be invaluable. Our Treasure Trove Holdings and Education Essentials companies now cover all three distribution channels of toys and gifts, education and now nursery."

All BRIO enquires should now be channeled through Treasure Trove Customer Service on 01285 762039.

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