Leading cot mattress specialists Kit for Kids has launched the roll out of an in-store Point of Sale unit with audio and video to help retailers' growth in their cot mattress sales. Robert Harley, National Account Manager said "We understand that with every leap forward we make in cot mattress technology, both consumers and retailers alike need to fully understand the benefits of our developments. When coupled with an in-store training programme these units will not only enable the retailer to better advise consumers on choosing the right cot mattress but will also create more opportunities to up-sell and ultimately sell more."