For many children, the main trauma of bath time is the worry of soapy water getting into the eyes, but with the advent of eye visors this need no longer be a concern when washing baby or toddler's hair. These fantastic products do not require any head tipping, allowing them to happily shower with clean water, rather than dirty bath water.

Bath toys are great for increasing confidence in the water, helping babies and toddlers to emerge relaxed and ready for bed. From bath squirters to rubber ducks, boats to bubble makers - the idea is to promote bath time as fun, making it less of an ordeal for all concerned. What's more, with a number of bath tidies now available, you can prevent your customer's family bathroom from becoming an adventure water park 24/7 too!

There has been a rising concern about the use of chemicals in baby products - particularly toiletries - in recent years, with parents choosing natural and organic as a means of best caring and providing for their children now and later in life. Many of the organic bubble baths for example, offer lovely refreshing scents, rich foam and great cleaning with the added bonus of being kind to baby's sensitive skin. In response to this demand for chemical free products, there are a variety of natural shampoos and moisturisers out there that can be used by both mum and baby - a cost saving point well worth raising in the sales process.

Towels and baby bath aprons are both necessary purchases and great gifts. Displayed alongside baby and toddler toothpastes and toothbrushes, you have the opportunity to increase customer spend per visit, by catering for every bath time requirement within a dedicated section of your store.

Swimming

Despite the obvious health and safety benefits, learning to swim is often one of our earliest and happiest memories. While babies can start learning at any stage, it is recommended that the water be at least 32 degrees for babies under three months or weighing less than 5.5 kilos and 30 degrees plus for any baby beyond that, says online resource For Parents by Parents. There is no need for babies to have completed their first set of immunisations before being taken swimming, as the chlorine in a well regulated pool will kill off any germs that might be present, it adds.

Swimming gives babies free movement, meaning they can develop actions they would not otherwise have had the opportunity to experience, providing a complete physical workout. For Parents by Parents goes on to point out that as well as improving core muscle development and co-ordination, it often improves eating and sleeping patterns, as well as increasing levels of awareness and understanding. Swimming is socially stimulating for both parent and child, strengthening the bond between the two.

At the core of this range should be a good selection of swimming aids from arm bands, to floats and rubber rings . Then of course, you should think about stocking a range of sunglasses and goggles from equally reputable manufacturers. Waterproof nappies in addition to swimwear, jackets and float suits will go some way to completing the range.  Some even have built in sun protection, enabling you to deal with concerns about water and sun safety at the same time. Swimming footwear is also popular with consumers as protecting a child's feet from the sun, sharp edges and slippery surfaces, they help put a parent's mind at rest when in the swimming pool or on the beach.

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