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How long have you been established?
We opened in May 2007.
Why did you set up Hastings Baby?
We used to run a second-hand children's clothes shop where parents brought in good quality clothes and toys and we paid cash for them and sold them on. It was a lovely little community shop, which was very well used by local families, but it made very little profit. Also we were frustrated by not being able to supply parents with the things that they needed and so we became more aware of the need for a good independent baby shop.
What products do you stock?
We stock prams, pushchairs, nursery furniture, mattresses, bedding, high chairs, walkers, weaning and feeding products, toys, bouncers, maternity wear, washable nappies, eco toiletries, monitors and safety equipment etc.
How has the industry changed in the last 10 years?
That is difficult to answer as we have only been open for two years, however during that time we have noticed a considerable increase in customers buying goods from the internet, but are pleased to see many of our suppliers are beginning to crack down on internet companies selling too cheaply.
Do you have an online platform?
Not yet - we aim to convert our website to a shopping cart store this year.
Describe your customer base and how you compete with the multiples.
We have a wide range of customers, as Hastings is a diverse seaside town. We gain sales over our multiple competitors by only selling top quality products, giving excellent after care and exemplary customer service.
How long does a customer typically spend in store?
That depends on what they have come in to buy.
A customer buying a pushchair for a first baby can spend up to an hour going through the products with us. Other customers who know what they need are in and out in minutes. So an average would be about fifteen minutes.
What about after care, what is your returns policy?
If the product is faulty we will refund, replace or repair. If the product is fine and the customer has not used it but has changed their mind, then we offer an exchange or credit note.
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