Kids go PlayMais crazy at Giant Sleep Over

Published: 27 July, 2009

Last month saw over 2000 Cubs and Beavers set up camp at Overstone Park in Northampton for the weekend, as part of the annual national Giant Sleep Over.

On the Saturday morning, hundreds of excitable kids descended on the craft area, which included a large PlayMais table. A host of masks and models were made, including tigers, lions and frogs, plus PlayMais jewellery, spectacles and even a PlayMais Woggle!

The marketing exercise has raised brand awareness for PlayMais. Many Cub and Beaver leaders also took part, made their own models and are enthusiastically taking information back to their groups.

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