Bath, Bottoms and Babies on the go

Published: 28 August, 2009

Close Parent's enhanced product range extension for 2010 will be unveiled at Kind und Jugend. The team has been working tirelessly over the last nine months on new product development to leverage on the success of the pop-in^TM nappy system. The introduction of the pop-in^TM accessories range, to include four new products - the free and dri changing mat, change and go mat, hooded towel and training pants - will provide retailers with an opportunity to increase sales across the range with innovative, stylish products.

The pop-in^TM free and dri mat is a finalist in World of Baby Care category in the Kind und Jugend Innovation Awards and will also be showcased in the Innovation Area, hall 11.3.

The team are also unveiling new packaging for their award-winning core products - the pop-in^TM nappy and the Close Baby Carrier. Marketing Manager, Michelle Smith explains: "We have taken on board feedback from retailers on the packaging and are finessing the design to give the product stronger shelf presence and more consumer appeal whilst retaining the unique brand identity of both product ranges."

Tel: +44 (0) 1992 554045

Email: hester@closeparent.com

Web: www.closeparent.com

Hall 11.2 : Stand C35

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