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Rewarding innovation in Cologne
Published:  28 August, 2009

Mamas & Papas has been shortlisted for the prestigious Kind & Jugend Innovation Award 09 for infant entertainment system Magic Cards and its launch vehicle for the system, the Astro cradle.

Magic Cards offers migratory electronic content that can be collected into a library of themes giving parents and infants a choice of education or entertainment options. The first two Magic Cards themes in the range are Jingly Jungle, which features the voices of real children replicating the sounds of jungle animals and Musical Fun, which features the notes and sounds of a range of brass and string instruments. Magic Cards offers 45 songs and 130 sound bursts over four learning modes allowing the infant to learn sounds, meet the characters, listen to stories as well as a jukebox mode.

The first Mamas & Papas product able to incorporate the Magic Cards system is the new Astro cradle. The cradle's state of the art styling heralds a step change in infant entertainment and moves the industry forward in creating modern designs, which are able to blend with contemporary home interiors and high-end home technology whilst offering numerous new devices to entertain or pacify baby. 

www.mamasandpapas.com







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