At the recent BPA Baby & Child trade show Britax won the BACRA Most Innovative award with the SAFEFIX plus group 1 ISOFIX car seat. The SAFEFIX plus incorporates unique safety features including the Click & Safe^TM audible harness system designed to aid parents when securing their child into the seat and also the unique, patented Pivot Link ISOFIX system, which reduces the movement of the child in an accident and diverts the forces mainly downwards rather than forward.