Chic ‘o' bello had a very successful launch at BPA Baby and Child. The products were received very well by visitors and exhibitors alike, and were shortlisted for the BACRA awards. The overwhelming reaction and feedback received was very clear; high quality products combined with the number of well thought out beneficial features, wrapped into a competitive and differential price point fill a much needed gap in the market. The breadth of styles and designs attracted independent and multiple retailers, with sales from the show reflecting this.