Alex Livesy, of Stokke said: "We are delighted with how well our products performed in this year's award. For the first time, each and every product was given an even footing in the testing process which did lead to some surprising brands not being represented in the final shortlists.

"We know that our products require in store education and demonstration in order for consumers to realise their full potential and the fact that we came this far without the ability to demonstrate to the testers, is proof that our message is reaching our target consumer.

"Tripp Trapp is now in its 38^th year. We have sold millions of chairs worldwide and its place as a global iconic product was further cemented last week with it's inclusion in the world renowned Wall Street Big Mac Index.

"The index was established to highlight economic differences from country to country by using products that are readily available across the world. Stokke Tripp Trapp in the only nursery product in the index and sits neatly alongside brands such at Marc Jacobs and Louis Vuitton.

"As parents struggle to justify excess consumerism, Stokke steps in with environmentally responsible products that grow and last. Why would you spend £100 on a plastic highchair that will end up in land fill in a couple of years when you could invest in a Tripp Trapp that will benefit your children and your children's children for the rest of their lives?"

www.stokke.com

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