2012 Ltd has been appointed the exclusive European distributor for the Cinch Tummy Wrap by Anew. The Cinch is specially crafted to motivate new mums to get back their healthy shapes with a single wrap by focusing on the stomach with its function and added support.

Abdominal binding has been used for many years around the world to help reposition the womb, increase weight loss, and enhance waistlines. Separation of abdominal muscles during pregnancy and childbirth can make it hard to regain the pre-pregnancy belly. By binding the abdomen, the muscles are allowed to come back together helping for a tight and toned midsection.