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Having recently announced Weybury Hildreth as its sole UK distributor, PurFlo is stepping up the PR and marketing activity for its healthy, anti-allergenic SleepSystem by teaming up with Bedfordshire-based Kaleidoscope Communications.
With a timetable of activities well underway, PurFlo’s 2009 marketing strategy will see an increase in brand awareness for both trade and consumer sectors.
Lee-anne Simpson, managing director, said: “The PurFlo mattress has gained wide recognition since its launch several years ago and its health benefits have been highly acclaimed by many leading health experts. We have several new products in our portfolio; including technologically advanced SleepSac’s and Kaleidoscope is the ideal partner to really drive the PurFlo brand forward.”
PurFlo products are available to retailers through Weybury Hildreth, including the PurFlo mattress for both cot and cot beds, spare mattress SleepSurfaces, fitted sheets and SleepSac’s, which are anti-allergenic, silky soft sleeping bags with a 100% natural Bamboo Dream lining.
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