Themed nursery displays will encourage your customer to buy into a range with continued loyalty, regardless of cost - ensuring friends and family do the same. If, however, you do not have the floor space for large displays, or the warehouse capacity for huge volumes of stock, be sure to use a mail order catalogue or your online platform in conjunction with what you physically have in store to brainstorm ideas and secure a sale.

The Foundation for the Study of Infant Death (FSID) recommends that baby sleep in the same room as mum for the first six months. Due to space limitations a moses basket is often more convenient during this period as baby can sleep next to mum's bedside, aiding in bonding and making night time feeding easier too. Another option is a crib which, smaller than a cot, often has a rocking feature and can be used until baby is 5/6 months old or sitting up.

Once baby has outgrown his moses basket or crib, a cot will be the next necessary purchase. However, you will usually find that most customers look to buy this now, ready to be placed in the nursery before baby is born. Many customers will have limited knowledge about what is required, while others will be firm that they want something designed to last into toddlerhood. Take the time to talk your customer through your product range, so that they are aware of how to get the most out of their purchase, by choosing a cot that caters for each stage of development. With consumer budgets limited, it is worth pointing out those cots that convert to a toddler bed to offer greater return on investment, thus ensuring continued custom based on trust.

While some cribs and cots come with a mattress others do not and many of your customers will not realise this. When weighing up the pros and cons of each model, it is vital that any added cost is factored in, so be very clear about what the final price will be before your customer reaches the till. The FSID recommends the use of a firm, flat mattress and so it is likely that you will stock a range of foam, sprung and fibre mattresses alongside a selection of moses baskets, cribs and cots to suit all tastes and budgets.

Many of your customers will also wish to purchase a strong and sturdy changing table with raised sides and plenty of storage space underneath, while others will need reminding of the necessity of such a purchase

It is more than likely that your customer will want the changing table to match with the cot and those without a specific budget will go so far as to purchase an entire range - moses basket, cot, changing table, cabinet, wardrobe and rocking chair in which to sit and feed baby or gently rock him back to sleep.

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