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Nuby, a leading baby and infant feeding brand owned by Luv n Care USA, is set to launch into the UK market early 2010. This comes after an 8 year exclusive distribution agreement held with Tommee Tippee expires at the end of March 2010.
The NUBY brand has been established in the UK for the last 8 years and has seen significant growth and success in cups, teethers and soothers. The launch of Nuby into the UK will offer Retailers and Consumers more choice, exclusivity and flexibility in a market dominated by UK brands, says the brand. The introduction of Nuby will be supported with an integrated marketing campaign including media, point of sale and promotional activity to help retailers maximise their baby care sales, boost their profits and offer choice to the UK consumer.
Eddie Hakim, CEO for Nuby comments: “This is a very exciting move for us, we are represented in over 155 countries worldwide and we are in the top 3 baby brands in the world. We continue to invest heavily in new product development to innovate the baby market and we protect our IP with the same level of investment to avoid copycat products. Entering the UK market and establishing a UK Ltd company allows us to strengthen and build on our Global success.”
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