New PR agency for Samsonite and Koo-di

Published: 13 January, 2010

With a fresh start to 2010, Weybury Hildreth is stepping up the marketing activity for Samsonite Nursery Collection and Koo-di by appointing Kaleidoscope Communications to handle the PR for both brands.

Lee-anne Simpson, Managing Director, said: “Kaleidoscope has been successfully managing the PR for PurFlo over the past few months, so it is a natural progression to bring all PR activity for our brands under one roof.

“Both Koo-di and Samsonite have some great new lines launching in the New Year including the first-ever ManBag by Samsonite (a baby changing bag designed specifically with men in mind); and the Koo-di bbox (a convenient, hand-bag sized baby changing kit) – and we will be providing retailer support by promoting these and other products to the consumer sector.

“With its sound knowledge of the nursery industry, Kaleidoscope is an ideal partner to drive our marketing strategy forward.”

www.weybury-hildreth.com