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John Lewis is to start selling Kiddy car seats from this February at six of its largest retail stores including Oxford Street and Bluewater. The retail giant has decided to put its full support behind the Group 1/2/3 ‘kiddy comfort pro’, design, which has excellent safety features including the kiddy ‘impact shield’ for use up to 18kg, and a very long useful life.
Kay Rees, Assistant Nursery Buyer for the store says: "John Lewis is a leading nursery retailer who likes to offer their customers the latest innovative products, hence we chose this kiddy car seat for its unique impact shield."
To start with the six stores will sell the kiddy Group 1/2/3 ‘comfort pro’ design for children weighing 9 – 36kg, (from about 9 months through to around 11 years) in a sporty dark grey combination colourway called ‘Morning Mist’. This colour has been specially chosen to suit the UK parents’ preference for darker seats with subtle fabric combinations. Each seat offers fantastic value for money to the customer retailing at £199.
Daniel Kobryner, UK Sales Director is delighted by the news, adding:
‘John Lewis is the perfect partner for kiddy to complement our current network of around eighty top independent nursery outlets in the UK. Since the launch of kiddy at the beginning of 2009, and the many top scores achieved in European testing organisations including Which?, there has been great demand from the public for both our Group 1 infinity pro and Group 1/2/3 comfort pro. We are often asked if we are sold at John Lewis and are now delighted to be able to say yes!’
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