Bandai appoints the Bright Consultancy

Published: 08 February, 2010

The Bright Consultancy has been appointed by Bandai UK to handle a trade and consumer PR campaign for the company’s extensive portfolio of children’s toy and entertainment brands.

Bandai UK is a subsidiary of the third largest toy company in the world, Bandai Co. Ltd. Established in the UK in 1982, Bandai UK has grown to be the master toy licensee of some of the most popular properties in children’s toys and entertainment, including Power Rangers, Pokémon, Ben 10 (currently the UK’s No.1 licensed property and boys action brand), Digimon, Gundam, Thunderbirds, Noddy and original products, including Badge It!, along with the worldwide phenomenon Tamagotchi. More recently, Bandai successfully launched three girls’ brands – KeyTweens, Star Friends and Harumika.

www.bandai.co.uk