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As Nursery Industry went to press, KIDS II had confirmed its appointment of Treasure Trove Nursery as exclusive distributor partner for its specialty toy and nursery range across England, Wales and Scotland. In more good news for the company, it will now handle the sales, trade marketing and distribution of the exciting ‘BRIGHT STARTS’ & ‘BABY EINSTEIN’ brands across teethers, rattles, baby toys and baby gear, such as bouncers and swings.
KIDS II UK Sr. National Account Manager, Tom Baker said: “Service to Specialty Retailers is key and we believe this partnership with Treasure Trove will strengthen our offer to both existing and new customers and will grow our business in these channels significantly.”
The KIDS II agreement has been led by the new Treasure Trove Nursery division headed up by Paul Sirett, Business Director. Commenting on the announcement Paul stated: “This is a major company joining our portfolio. ‘BRIGHT STARTS’ and ‘BABY EINSTEIN’ are great examples of the quality and feature-full brands we have been seeking within market sectors that compliment our other ranges. Simply put, Treasure Trove aims to focus on strong single brands in each single category.
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