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Chicco is sponsoring all 25 x 10 minute programmes of ‘The Baby Breakfast Club’ on GMTV. Viewers will have seen minute-long tasters of the series on GMTV during the launch week (11th – 15th January). The entire series is now being shown on GMTV’s digital platform on ITV4 and simulcast on the CITV Channel, Monday-Friday 9.10am-9.20am.
Fronted by popular TV personality, Sheree Murphy, the series is aimed at parents of all ages and takes an informal look at parenting through all stages from expectancy to pre-school. The programmes will also be supported by various specialists and experts, including Dr Hilary Jones and nutritionist Amanda Ursell.
GMTV Kids Business Manager, Dave Murphy said:
“We are delighted to welcome Chicco as the sole sponsor of ‘The Baby Breakfast Club’. As a brand, they offer the best in baby and pre-school products and so compliment the subject areas and discussions covered within this new series”.
Chicco UK Managing Director David Welsh said: “This is a great partnership for Chicco. As a global company we recognise the need to expand our brand and product awareness in the UK. We feel that GMTV is the perfect vehicle to help us achieve our objectives.”
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