Another first for Cheeky Rascals at Harrogate is Merino Kids beautiful, soft natural sleepwear. Merino is a wonder fibre that regulates body temperature and draws moisture away from the skin, helping keep babies cool when it’s hot and warm when it’s cold. Medical studies have found that babies and infants sleeping in or on merino settle more quickly, sleep longer, feed better, cry less and gain weight faster. The popular Cocooi babywrap and Go Go Bag provide all the benefits of merino wool and ensure babies stay covered and comfortable throughout the night.

The NEW blockbuster on the stand is Fertile Mind. Having been awarded exclusive UK distribution rights in February, Cheeky Rascals are looking forward to showcasing this fabulous range of maternity essentials. Fertile Mind products range from the innovative and incredibly popular Belly Belt to a whole range of maternity essentials including affordable maternity tights, Perfect Fit Undies, the Superbra, which is super stretchy and comfortable enough to sleep in and the 6 Way Dress – a versatile ‘little black dress’ that can be worn in over 6 different ways!

NEW for 2010, the totally revamped and improved range of back carriers from Bushbaby will be showcased at this event, so be sure not to miss it! From making them more cool and streamlined to developing practical, collapsible frames, these carriers are at the forefront of technology and are just what every parent will want for long family walks in the summer months.

After the success of Playgro at last year’s nursery fair, Cheeky Rascals are looking forward to showing you all the exciting new additions to this extensive range of toys and feeding equipment. Playgro understand the importance of play in the development of babies and as such their products focus on stimulating and engaging growing minds. Check out the NEW additions to the My First range - the Loopy Loops Blankie and Ball, which encourage children’s sensory-motor development with stimulating colours, silky tags, mirrors and noises.

Don’t miss all the latest from Cheeky Rascals flagship brands such as Outlook’s buggy and car sun shades, with a NEW Black and White Swirl limited edition print in the ever-popular shade-a-babe and matching cotton pram liner. Be sure to browse OiOi’s gorgeous NEW collection for Spring/Summer 2010, which has something for everyone – from studs and ruched faux leather to bold pop art prints.

NEW! from the creators of The Wean Machine is the fabulous Wean Machine board book, ‘What am I Eating?’ with handy recipes and tips for weaning babies. An innovative solution to the problem of preparing small portions of nutritious baby food, The Wean Machine has proved to be a massive hit and was the winner of the BPA Concept & Innovation Award in 2008 and two coveted BACRA awards in 2009.

For more information visit www.cheekyrascals.co.uk or contact the Cheeky Rascals team on 01730 895761

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