Cheeky Rascals is pleased to announce that it has been awarded exclusive distribution in the UK and Ireland for the Fertile Mind range. Best known for the Belly Belt, an icon of the maternity industry, Fertile Mind products are designed to take women all the way through their pregnancy and beyond.
Now an international best seller, the Belly Belt is a revolutionary idea to keep favourite trousers or skirts up while bumps grow. “I was very disappointed when I could no longer fit my smart work pants,” said Belly Belt inventor Christine Kininmonth, “so I turned them into maternity suits with elastic belts - which eventually became the Belly Belt kit. It worked so well, I started manufacturing them for others to enjoy.” Belly Belt kits are now sold into over 25 countries around the world. “Like the kit, we’re expanding all the time.”
Ideal for the Nursery sector, the Fertile Mind maternity range also includes the Bando (an alternative to the Belly Belt which can also be worn over it to smooth any lumps), the 6 Way Dress – a fabulous ‘little black dress’ that can be worn in over 6 different ways, and beautiful basics such as affordable maternity tights, Perfect Fit Undies and the super-stretchy Superbra.
www.cheekyrascals.co.uk/fertilemind
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