Britax TV campaign goes live

Published: 15 March, 2010

Leading car seat manufacturer Britax is set to drive multiple consumers in-store this Spring, thanks to its new TV campaign showcasing the King plus car seat going live last month.

The first of its kind in the UK, this new advert aims to remind parents about the importance of in-car child safety and fitting the child car seat correctly within the car.

Matthew Turner, Britax Marketing Manager UK said: “By taking this product onto television we hope to speak directly to consumers about the importance of buying a high quality child car seat and fitting it correctly, which ensures children are fully protected from both front and side-impact crashes. This will in-turn drive footfall for our retailers, ensuring a great start for us all in 2010.”

www.britax.com