The campaign which is set to run initially for six consecutive months has been  launched as a trial with the view of a repeat next year based on its success.

 

It’s clear that Baba Me has heavily invested in their latest campaign.  With an allocated stock count of 90,000 nappies reflecting a colossal £1M retail value, Baba Me aims to see 15% of targeted expectant mothers in the UK taking part. 

 

In addition to the stock investment, the company have added significant weight to the campaign by securing a prime position in Bounty - the leading pregnancy publication given to almost every expectant mother in the UK.  The impressive two page spread outlining the campaign guarantees optimum exposure for the thriving bumGenius brand which currently holds three Best Reusable Nappy titles in the UK. 

 

Maebh Collins, Managing Director of Baba Me Ltd, outlines the significance of the substantial brand investment - “I’m extremely excited about what this investment represents for the lucrative cloth nappy market.  It is a true reflection of the constant increase in bumGenius sales and the value we place on growing and developing each of our brands.”

 

Speaking about the effect the campaign will have on bumGenius retailers, Collins states: “We are dedicated to enhancing the growth of each of our independents which is why we’ve embedded an exemplary independent support program into our core business plan.  This campaign will secure unrivalled exposure and awareness for bumGenius enabling our all of our retailers to reap the benefits.”

 

With Real Nappy Week just around the corner the timing of this campaign couldn’t be better.  Giving the substantial soar in cloth nappy sales over the past few years, Baba Me’s free bumGenius nappy scheme aptly reflects the demands of today’s expectant mothers who are now more inclined to buy cloth nappies than ever expected! 

 

BumGenius, famed for its simplicity and ease-of-use, is the ideal choice to showcase the benefits of modern cloth nappies to mums across the UK . 

For more information how you can stock the multi-award winning bumGenius range visit  www.babame.com or email  info@babame.com