The new logo incorporates the brand name ‘Kiddy’ in an artistic font with a star above encircled by a lime green band, all boxed in black. In addition to this new generic logo, there will are also a tailored cyan blue and tailored magenta pink version.

The new Kiddy colour palette is full of vitality and enterprise making use of three eye-catching, strong colours with a tailored twist on cyan, magenta and lime, reflecting the company’s child-friendly feel. This can be used with a black or white background, to make the name really stand out.

To maximize the potential of this opportunity further, Kiddy has also introduced a strap-line logo with the words ‘WE LOVE OUR KIDS’ in the magenta pink on a white background. Used both as a tag to the main logo and solo, this line sums up how Kiddy feels about its target market. In fact this positive, optimistic, concise statement is Kiddy’s raison d’être.

Emma Peters who manages PR and Marketing for Kiddy says: "It has not been easy to say goodbye to the old logo as it has been around for many years, but the whole team is delighted with the new designs. This is very much a global branding that will soon be instantly recognisable in the forty countries worldwide where Kiddy products are now available. In the UK Kiddy is synonymous with excellent engineering and modern styling   - and that’s exactly what the point of sale, advertising, promotional literature and web activity will epitomize. It’s a great step forward."

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