Lynda Harding, Director and Founder of easidream launched the baby sleep aids last October at The Baby Show Earls Court and since then interest from both the general public and the trade has been tremendous.

“I am absolutely thrilled that JoJo have agreed to include the easidream soothing system and ewan the dream sheep in their product listings. Harriet Blanchet, Buying Director for JoJo has been incredibly patient and has waited 6 months for our products to be available. We aim to reward her patience with bumper sales!”

Both the easidream soothing system and ewan the dream sheep are receiving amazing feedback from parents who have been using the ‘university trialled’ products over the past few of months.

“It is our aim to continue to increase brand awareness over the coming months and by targeting customer communications we feel confident that we can establish both the easidream soothing system and ewan the dream sheep as parenthood essentials. Ultimately we aim to establish easidream as a leading supplier of innovative sleep products that help to enhance quality sleep for both baby and parents.”

Both the easidream soothing system and ewan the dream sheep are now available to the trade. Please visit www.easidream.com or email lynda@easidream.com for more details.

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