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GMTV is pleased to announce the renewal of Chicco’s sponsorship of pre-school brand The Fluffy Club and sponsorship of the station’s mother and baby series, The Baby Breakfast Club.
Chicco has sponsored the popular block since October 2009, as well as sponsoring the breakfast station’s The Baby Breakfast Club in December 2009.
Sponsorship of The Fluffy Club will feature daily across the summer until September 2010 on The Fluffy Club on GMTV and GMTV on ITV4. Sponsorship stings will also run daily around The Baby Breakfast Club for 5 weeks across April and May 2010.
GMTV Kids Business Manager, Dave Murphy comments, “It’s great to welcome back a renowned pre-school brand such as Chicco as sponsor of The Fluffy Club and The Baby Breakfast Club. We are delighted that Chicco were pleased with the results of their original sponsorship campaigns and have chosen to renew. Hopefully this will lead onto further successful campaigns and a much longer working relationship.”
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