Spanish company Bedding Industrial Begudà (B.I.B) has hired top parenting PR & Communications Agency PJP, to handle UK PR for a launch of B.sensible, a new innovative range of bedding for babies and children with sizes from Moses Baskets upwards.
B.sensible is a 2 in 1 fitted sheet and protector that acts like a second skin and is as soft as silk and as cool as linen. Composed of Tencel, a 100% natural fibre that comes from eucalyptus trees and a smart polyurethane film, the product provides unnoticeable protection. It is particularly recommended for babies and children with sensitive skin, eczema, asthma and rhinitis.
Says UK contact Tony Stephens: "B.Sensible is a new dawn in bedding for babies and children. PJP came highly recommended and are more than well equipped to create and manage on-line communication campaigns and social media strategies. Reaching out to target audiences to drive engagement, conversations and relationships is very much PJP’s forte and we all look forward to working together."
www.b.sensible.net
www.pjpartnership.co.uk
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