Being one of the nation’s most celebrated musical theatre stars and ever popular TV and radio presenter, Michael will brighten up summer weekday afternoons with his own action packed daily show, mixing entertainment, discussion and showbiz glamour with the occasional musical treat thrown in from the man himself. Every weekday, viewers can catch Michael chatting with established showbiz personalities as well as introducing a variety of rising stars. Guest experts will also join him to discuss topics of the day and he will learn how to cook from a host of famous culinary faces.

This latest TV sponsorship deal means Kiddicare will have extensive coverage across both ITV1 and ITV2 for the foreseeable future, whilst the brand continues to sponsor What Katie Did Next, now in its third series, which starts at the end of September.

Scott Weavers Wright, partner at Kiddicare.com said: “This latest sponsorship deal enables us to communicate with a new audience and generate further brand awareness. The Michael Ball Show is a great example of a programme that the whole family can enjoy, whether you’re a child, parent or grandparent. For viewers who are at home during the day, kiddicare.com’s online shopping experience means they can get everything they need for their little one without needing to leave the house, so they’re free to enjoy the show!”

The sponsorship deal was brokered by Murphy Varley Advertising.

Printer friendly version

Email this article to a friend

Bookmark this

---