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The team at PurFlo, based in the West Midlands, are celebrating having won the Innovation Award at the 10th Child, Baby and Maternity Expo in Shanghai, China.
Chosen for its innovative, environmentally friendly design, the PurFlo mattress, is unique with its breathable mesh sleep surface, hollow core and compact packing for storage or travel. 100% washable, the PurFlo mattress, provides a clean, safe, chemical and allergen free sleeping environment for babies.
The award gives incredible exposure to the PurFlo brand, as the Shanghai event is the biggest nursery trade show in China attracting 950 exhibitors and almost 82,000 trade visitors, and opens doors to the largest baby products market in the world with a staggering 16,180,000 annual births.
Lee-Anne Simpson, PurFlo’s Managing Director, comments: “We are very excited. As you can imagine it was exhilarating and exhausting to be exhibiting at a fair that has over 80,000 trade visitors over only 3 days, and I think the team are still recovering.”
“The interest from retailers and buying groups for the PurFlo mattress was immense and we thank our China distribution partners, Hachi Company Ltd, for all the work they put in to make the show so successful for us. We will continue to work hard together to ensure that PurFlo has a solid distribution throughout China so that every mother has the choice of giving her child the healthiest sleep possible.”
For more information about the PurFlo mattress visit www.purflo.com
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