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CONCEPT & INNOVATION AWARDS ARE NOW OPEN FOR 2011
Published:  07 February, 2011

The Baby Products Association has opened its 2011 Concept & Innovation awards program that encourages product innovation within the nursery sector. For the finalists over the past seven years, it has proven to be a key channel for promoting and even launching their new products.

The BPA invites everyone with a nursery product that is unique, in concept or application, to enter the awards. Whether you are a student with a new concept that will challenge the boundaries of technology and design or an entrepreneur with a new product that will fill a gap in the market, becoming a finalist in the BPA Concept & Innovation awards will provide you with an ideal platform to launch your product.

There are two awards; the BPA Concept Award, acknowledging unique designs still in their early visionary phase and the BPA Innovation Award, acknowledging unique products developed to a potential production stage.

The chosen finalists will be given a fantastic opportunity to showcase their designs at Baby Show for Trade held at London Olympia 16th to 18th October 2011.

Past winners include Jackson Beazeley Ltd who won the 2008 BPA Concept & Innovation award for their product The Wean Machine. The company has had significant growth since winning the award and the product is now available in over sixty countries.

The 2009 award winner, Claire Mitchell MD of Chillipeeps recently updated us on her progress: “Since winning the Concept & Innovation award in 2009, we received fantastic feedback from industry professionals across the globe and decided to take the product to market. Entering and winning the BPA Awards was the single best step we made during development.” Chillipeeps received such a positive reception from the industry that the unique feeding device will be launched at Harrogate Nursery Fair on stand Q28. These winners are shining examples of the Association’s endeavor to bring new innovative ideas to the attention of the industry.

For further information about the awards, or to request an application form, please contact Julie James on 0845 456 9570 or Julie@b-p-a.org. The closing date for all entries is Friday 1st July 2011.







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