The Baby Show For Trade expands to accommodate more exhibitors

Published:  03 March, 2011

With over 7 months to go, The Baby Show For Trade has expanded to meet demand for space. A new section has been added following strong bookings to date from 90 companies taking over 65% of the new enlarged plan.

New companies are signing-up all the time with 25 new companies added to the list so far in February alone. They join a burgeoning line-up including top names such as Dorel, Britax, Chicco, Graco, Maclaren, Silver Cross, Kiddy, Hippychick, Cheeky Rascals and many more.

New floorplan, new stands, new stairs

The gallery level has been transformed by the addition of 3 brand new feature areas and the addition of a major staircase from the heart of the ground floor.

The extra space means the gallery will house many more top brands on all sides and incorporate the new features designed to give retailers additional reasons to attend. These include a feature focussing on new products, one on training and an enhanced programme of high quality skills for business content.

Subsidised Innovation Zone in association with Perfectly Happy People confirmed

New products and innovation are central to The Baby Show For Trade and some of the best and most interesting new products come from brand new entrants to the market.

The Innovation Zone in association with Perfectly Happy People supports these companies by offering subsidised stand packages in a focussed area which will be a destination for buyers looking for a point of difference. Following the successful launch of the initiative, this year's zone is larger and stands are available subject to the strict criteria which include being new start-ups not seen by the industry before.

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