L-FASHION GROUP APPOINTS SUNPROOF LIMITED TO RELAUNCH RUKKA RAINWEAR IN THE UK

Published: 03 March, 2011

Somerset based Sunproof Limited, established distributors of baby and childrens’ accessories, sun protection products and footwear, have been appointed as distributors for the Rukka branded range of rainwear for children for the UK market.

The Rukka brand has been established in its native Finland for over 60 years and is known for its quality, functionality and durability. The rainwear range will be relaunched in the UK for the spring/summer 2012 season.

Sunproof have most recently acted as the UK kids agents for Crocs footwear. Sunproof Managing Director Jouko Nykänen is delighted to be working with another strong brand:

“ Our 4 years’ tenure as the acting UK agents for Crocs footwear was an exciting and unique experience and we thoroughly enjoyed working with the brand and the people at Crocs Europe.”

“ I am very pleased to be now working with Rukka, a strong brand with a long heritage and a great product range. We look forward to the work ahead to build the brand in the UK kidswear market. Rukka stands for quality, functionality and durability and it already enjoys widespread UK recognition in motorcycle wear and snowsports apparel.”

The Rukka brand is part of Finland’s largest clothing consortium L-Fashion Group. Sales Director Juha Luhtanen comments:"L-Fashion Group is extremely satisfied to start the cooperation with such an established partner in the UK market. Rukka is a synonym for kid's rainwear in Finland and with Sunproof we are sure to establish that position also in the UK"

The Rukka relaunch range will debut at Harrogate Nursery Fair, Stand C48.

UK Retailers and press contacts interested in the Rukka rainwear range should contact

Sunproof Limited on 01460 258040 or email sales@esunproof.co.uk