Founded in August 2005, the Brother Max range was created from scratch by dad of two and inventor Jonathan Gold. With its first products launching in Boots in January 2008, it now has 23 products distributing to independent and multiple retailers nationwide, both directly and via Babybase.

On the new hire, Jonathan commented; “With Brother Max growing so fast during 2010 both in the UK and overseas, it feels the right time to bring our PR in house, closer to the business. It’s exciting times for the brand and we want to ensure broader communications to our consumers and customers alike, especially with 29 new products in development.”

Kim, a mum of two herself, worked at Red for 13 years across its consumer and consumer technology divisions. Clients included B&Q, which she worked on for 11 years, games giant Nintendo and mums favourite, Persil.

On her role Kim said; “To work at a young thriving company like Brother Max is a dream job for me. I can’t wait to get stuck into the role and combine my experience as a parent with my brand experience. My main role will be to develop Brother Max’s pr strategy and work closely with marketing to reach a wider audience beyond the parenting press. Work will include both product media relations and brand awareness initiatives, all focussed on the real innovation that Brother Max is known for.”

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